Fashion can do more than inspire; it can advocate for justice and drive positive change. At Project Good Apparel, this belief fuels our mission, and it’s the force behind our 420 Collection, designed to support the incredible work of the Last Prisoner Project. This isn’t just a line of clothing—it’s a movement for freedom, justice, and reform.
The Mission of the Last Prisoner Project
The Last Prisoner Project (LPP), a nonpartisan nonprofit, is dedicated to ending the injustice of cannabis-related incarcerations. Though cannabis is now legal in many places, tens of thousands still sit behind bars for cannabis-related offenses. This inconsistency in justice disproportionately impacts marginalized communities, perpetuating cycles of inequality. LPP works tirelessly to release these prisoners while advocating for systemic reform through legal aid, advocacy campaigns, and public policy initiatives.
Fashion With Impact
Our 420 Collection celebrates freedom, equality, and the growing conversation around cannabis decriminalization. Each design in the collection is unique, reflecting the bold personalities of those fighting for justice. Importantly, a percentage of every purchase supports the Last Prisoner Project’s mission to free those unjustly incarcerated and repair the harm caused by outdated cannabis laws.
Through designs that spark conversations, the 420 Collection helps raise awareness around the issue of cannabis justice and invites our community to join the movement.
Join the Movement
When you shop the 420 Collection, you’re not just finding a bold, stylish piece for your wardrobe—you’re actively contributing to real, meaningful change. Wear your values, start important conversations, and stand in solidarity with the Last Prisoner Project.
Explore the 420 Collection today and help us amplify the voices of those who deserve freedom. Together, we can make a difference—one piece of sustainable clothing at a time.
For more on how to support the Last Prisoner Project, visit Last Prisoner Project and learn about ways to take action here.
