#LOVEWINS ALWAYS

MORE THAN A MONTH.

Pride isn't a June marketing moment for us.

It's a year-round commitment to the people who make our patterns loud and our community louder. Every piece in this collection funds real advocacy work.

Shop the Pride Collection
Two women smiling and looking at each other while wrapped in a large rainbow pride flag. One wears a black-and-white patterned jacket over a black top, and the other wears a white short-sleeve top with colorful bird prints.

WHY WE SHOW UP

We started making patterned shirts because they made people smile. We kept making them because that joy is worth defending. From our first Pride drop, we committed to sending real dollars — not just rainbow branding — to organizations doing the work of protecting LGBTQ+ rights, especially as those rights face renewed threats.

WHO YOUR PURCHASE SUPPORTS

Equality Federation
Building state-based LGBTQ+ power in communities across the country.
10% of Pride collection sales
The Trevor Project
Crisis intervention and suicide prevention for LGBTQ+ young people.
10% of Pride collection sales
Equality Texas
Targeted efforts where LGBTQIA+ rights are under attack
10% of Pride collection sales

THE COLLECTION

Shop all →
Watch Us BloomPRIDE
Watch Us Bloom
$55.00
All Adventurers WelcomePRIDE
All Adventurers Welcome
$55.00
Color Me ProudPRIDE
Color Me Proud
$55.00

SINCE OUR FIRST DROP

$2k
donated to LGBTQ+ organizations
~400
allies wearing Pride merch
4
years of Pride and counting