At Project Good Apparel, the #SummerOfGood Collection wasn’t just a launch—it was a defining moment in our journey. Filled with vibrant patterns, captivating designs, and a whole lot of joy, this collection embodied everything we stand for: celebrating individuality, sparking creativity, and giving back through our #DoGood mission.
Whole Lotl Love
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You're axolotl-y going to love this one. "Whole Lotl Love" bursts with a rainbow of jubilant axolotls, bounding through flowers and aquatic greenery in every color of Pride. It's the most gill-iant shirt we've ever made, and we are not taking that back.
Crafted from our signature BottleBlend™ fabric, made from recycled single-use plastics, it's as breathable and eco-conscious as it is eye-catching.
10% of every "Whole Lotl Love" sale benefits the Equality Federation, an organization that strengthens state-based LGBTQ+ organizations through advocacy, organizing, and leadership development so that people closest to the fight are the ones leading it. This Pride and every Pride, we're proud to stand with them.
#GOODNEWS
Fashion can do more than inspire; it can advocate for justice and drive positive change. At Project Good Apparel, this belief fuels our mission, and it’s the force behind our 420 Collection, designed to support the incredible work of the Last Prisoner Project. This isn’t just a line of clothing—it’s a movement for freedom, justice, and reform.
Pride Month is more than a celebration—it's a powerful reminder of the ongoing fight for equality, acceptance, and recognition of the LGBTQ+ community. This year, celebrating Pride holds even greater importance as barriers to equality continue to arise across the globe. At Project Good Apparel, our mission and values align deeply with the spirit of Pride: sparking meaningful conversations, fostering inclusivity, and creating positive change.
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